Palais des Congrès, MONTRÉAL
The 2020 pandemic has been a catalyst for multiple social changes and trends.
In the beverage industry, nothing has been so prevalent as the growth of the Non Alcoholic options. Beers, spirits, wine, cocktails, you name it.
Our panel will tackle how this social change has created opportunities and challenges for the hospitality industry and help identify what to look for in order to surf this new wave.
Jean-Sébastien Michel is a Quebec entrepreneur born in Sept-Iles in 1981 who specializes in cocktail ingredients, glassware and bar accessories, wines and spirits. After graduate studies at Concordia and UdeM in political science with a focus on alcohol prohibitions and discourses, he decided to combine his passion for liquids and human behavior by working in the retail sector. First managing the oldest wine accessories store in Montreal, he launched Alambika in 2012, a precursor to the current cocktail trend.
Today, the company, with boutique and online presence, supplies hundreds of bars and restaurants across Canada and the US, has a national distribution line representing some 50 artisanal houses and develops original accessories and glasses with various Quebec trades. Described as the “secret weapon of the Montreal cocktail scene” by Eater magazine, it now promotes the Quebec offer through partnerships with the wine and cocktail world, SIAL, La Grande Dégustation de Montréal, event support, educational workshops and a cocktail column in Le Devoir.
Non-Alcoholic Beverages: Business Opportunities through Social Evolution
Closing cocktail
IT & Mixology
Espresso Martini Trend
Non Alcoholic Cocktail How To
Putting up a Show
Improved Garnish Game
Non-Alcoholic Beverages: Business Opportunities through Social Evolution
Non-Alcoholic Beverages: Business Opportunities through Social Evolution
